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White-labeling lets your clients interact with a proofing environment that looks like it belongs entirely to your studio. Instead of seeing the Shootbin name and logo, clients see your studio branding on a custom subdomain or your own domain, without building your own platform.

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Plan requirements

White-label branding is included with the Agency plan. On Studio, you can add it as a separate White-Label addon for €19/month or $21/month.

Agency

Unlimited capacity with white-label branding included. Available on monthly or yearly billing.

Studio with White-Label addon

Adds white-label branding to the Studio plan for a fixed monthly fee.
White-label is not available on Hobby. Studio requires the separate addon, while Agency includes white-label by default.

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What white-labeling changes

When a client opens your project through your branded subdomain or custom domain, they see:
  • Your studio name instead of “Shootbin” in the header and throughout the interface
  • Your logo in the header and on the login page, with separate light and dark mode variants if you want them
  • Your custom domain in the URL bar, for example proofing.acmestudio.com
  • All email notifications branded with your studio name, logo, and reply-to address
The underlying Shootbin platform powers everything, proofing, annotations, approvals, delivery, messaging, but none of that is visible to your clients.
White-labeling applies to the client-facing view. Your own Shootbin dashboard continues to show the standard Shootbin interface.

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Settings overview

All white-label settings are managed from Profile → Studio → White-label settings. The following fields are available:

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Set up your white-label branding

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1. Choose your subdomain

The subdomain is your unique, global slug on the proofing.photos domain.
1

Open Profile → Studio

Click your avatar or name in the sidebar, select Profile, then go to the Studio tab.
2

Enable white-label

Toggle Enable white-label on. The settings form unlocks.
3

Enter your subdomain

Shootbin suggests a subdomain based on your display name (for example “Acme Photos” → acme-photos). You can change it to anything available. Click Check Availability to verify it’s not taken.
4

Upload your logo

Upload your light mode logo first. If you want a different version in dark mode, upload a second logo in the dark mode field. If you only upload one logo, Shootbin uses it in both light and dark interfaces.
5

(Optional) Add your website URL

Enter your studio website URL (must start with https). This appears in branded emails to clients.
6

Save your settings

Click Save. Your branded URL is now active at yourslug.proofing.photos.

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2. (Optional) Connect a custom domain

If you want clients to see your own domain instead of proofing.photos, you can connect a custom domain.
1

Enter your custom domain

In the white-label settings, type your domain (for example proofing.acmestudio.com) and click Connect.
2

Copy the DNS records

Shootbin shows you the two DNS records you need to create:
  • CNAME pointing your domain to yourslug.proofing.photos
  • TXT record containing a verification token (for example shootbin-verify-abc123...)
3

Add DNS records with your provider

Log in to your domain registrar or DNS provider and add both records. DNS propagation can take a few minutes to a few hours.
4

Click Verify

Go back to the white-label settings and click Verify. Shootbin checks your DNS records asynchronously and notifies you when verification succeeds or fails.
5

Confirm verification

Once verified, the custom domain status shows as Connected. Your branded URL is now active on your own domain.
Both the CNAME and TXT records must be present for verification to succeed. If verification fails, check that both records are configured correctly and that DNS has propagated.

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3. Share your branded URL with clients

Once your subdomain or custom domain is active, share the URL with your clients. All project invitation links, gallery links, and email notifications use your branded domain automatically.

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How subdomain routing works

When a visitor goes to your branded URL, the middleware detects the subdomain, looks up your account, and serves the branded experience. The generic Shootbin welcome page is suppressed when someone visits your branded subdomain, they go straight to login instead of seeing Shootbin marketing pages.

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Email branding

When you enable white-labeling, all emails sent to your clients, invitations, notifications, delivery alerts, are branded with your studio identity:
  • From name: Your studio name (instead of “Shootbin”)
  • Reply-to: Your email address
  • Logo: Your uploaded logo appears in the email header
  • URLs: All links in the email point to your branded subdomain or custom domain
Because emails are sent from your branded address, clients see a consistent experience from the first invitation onward, they may never realize they’re using Shootbin.
Project links and invitation emails use your standard Shootbin project URLs by default. To ensure clients always see your branding, share project links using your subdomain:
  • Replace shootbin.com with yourstudio.shootbin.com when copying links from your dashboard.
  • Invitation emails sent from projects go out from the Shootbin platform; clients who accept via the invitation link and then navigate to your subdomain will see your branding.
If you remove the White-Label addon from Studio or downgrade from Agency to a plan without white-label, your branded subdomain will stop serving your studio branding and revert to the default Shootbin experience. Existing project links will still work, but the branding will be removed.