Plan requirements
White-label branding is available on the Agency plan or as a separate White-Label addon (€19/month or $21/month) that can be added to any plan.Agency
Unlimited capacity with white-label branding included. Available on monthly or yearly billing.
White-Label Addon
Adds white-label branding to any plan for a fixed monthly fee.
White-label is not available on the Hobby, Beta, or Studio plans without purchasing the addon. If you’re on the Agency plan, it is included by default.
What white-labeling changes
When a client opens your project through your branded subdomain or custom domain, they see:- Your studio name instead of “Shootbin” in the header and throughout the interface
- Your logo in the header and on the login page, with separate light and dark mode variants if you want them
- Your custom domain in the URL bar, for example
proofing.acmestudio.com - All email notifications branded with your studio name, logo, and reply-to address
White-labeling applies to the client-facing view. Your own Shootbin dashboard continues to show the standard Shootbin interface.
Settings overview
All white-label settings are managed from Profile → Studio → White-label settings. The following fields are available:| Setting | Required | Description |
|---|---|---|
| Enable white-label | Yes | Master toggle. All other fields are disabled until this is turned on. |
| Studio name | Read-only | Uses your display name from your profile. This appears everywhere Shootbin’s name would normally show. |
| Website URL | Optional | Your studio website URL (must use https). Shown to clients in branded emails and interfaces. |
| Subdomain | Yes | A unique subdomain slug (3–63 characters, alphanumeric with hyphens). Your branded URL will be yourslug.proofing.photos. |
| Custom domain | Optional | Your own domain name (for example proofing.acmestudio.com). Requires DNS verification. |
| Light mode logo | Optional | Your studio logo in PNG, JPG, or WebP format (max 1MB). Auto-optimized to 360×120px with a transparent background. Used in light mode and as the fallback in dark mode if you do not upload a separate dark logo. |
| Dark mode logo | Optional | A second logo for dark mode in PNG, JPG, or WebP format (max 1MB). If you leave this empty, Shootbin uses your light mode logo everywhere. |
Set up your white-label branding
1. Choose your subdomain
The subdomain is your unique, global slug on theproofing.photos domain.
Open Profile → Studio
Click your avatar or name in the sidebar, select Profile, then go to the Studio tab.
Enter your subdomain
Shootbin suggests a subdomain based on your display name (for example “Acme Photos” →
acme-photos). You can change it to anything available. Click Check Availability to verify it’s not taken.Upload your logo
Upload your light mode logo first. If you want a different version in dark mode, upload a second logo in the dark mode field. If you only upload one logo, Shootbin uses it in both light and dark interfaces.
(Optional) Add your website URL
Enter your studio website URL (must start with https). This appears in branded emails to clients.
2. (Optional) Connect a custom domain
If you want clients to see your own domain instead ofproofing.photos, you can connect a custom domain.
Enter your custom domain
In the white-label settings, type your domain (for example
proofing.acmestudio.com) and click Connect.Copy the DNS records
Shootbin shows you the two DNS records you need to create:
- CNAME pointing your domain to
yourslug.proofing.photos - TXT record containing a verification token (for example
shootbin-verify-abc123...)
Add DNS records with your provider
Log in to your domain registrar or DNS provider and add both records. DNS propagation can take a few minutes to a few hours.
Click Verify
Go back to the white-label settings and click Verify. Shootbin checks your DNS records asynchronously and notifies you when verification succeeds or fails.
3. Share your branded URL with clients
Once your subdomain or custom domain is active, share the URL with your clients. All project invitation links, gallery links, and email notifications use your branded domain automatically.How subdomain routing works
When a visitor goes to your branded URL, the middleware detects the subdomain, looks up your account, and serves the branded experience.| Request | Behavior |
|---|---|
yourslug.proofing.photos/ (bare subdomain) | Redirects to the branded login page |
yourslug.proofing.photos/projects/... | Project and gallery pages work normally |
/register on your subdomain | Redirected to login (registration is disabled on branded subdomains) |
| Unknown subdomain | Returns a 404 |
Email branding
When you enable white-labeling, all emails sent to your clients, invitations, notifications, delivery alerts, are branded with your studio identity:- From name: Your studio name (instead of “Shootbin”)
- Reply-to: Your email address
- Logo: Your uploaded logo appears in the email header
- URLs: All links in the email point to your branded subdomain or custom domain
Sharing branded project links
Project links and invitation emails use your standard Shootbin project URLs by default. To ensure clients always see your branding, share project links using your subdomain:- Replace
shootbin.comwithyourstudio.shootbin.comwhen copying links from your dashboard. - Invitation emails sent from projects go out from the Shootbin platform; clients who accept via the invitation link and then navigate to your subdomain will see your branding.