> ## Documentation Index
> Fetch the complete documentation index at: https://docs.shootbin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Deliver Instagram-ready proof images

> Generate Instagram-proof images with automatic orientation detection and customizable passe-partout, perfect for sharing approved selects on social media.

Instagram proof delivery lets you generate images that are perfectly sized for Instagram, with a customizable passe-partout (mat) around each image. Shootbin automatically detects whether your images are horizontal, vertical, or square and scales them accordingly, so every image fits neatly within Instagram's dimensions.

## How it works

When you enable Instagram proof delivery, Shootbin processes each approved photo and creates an Instagram-ready version:

* **Horizontal images** are scaled to fit within Instagram's landscape dimensions with extra padding.
* **Vertical images** are scaled to fit within Instagram's portrait dimensions with extra padding.
* **Square images** are scaled to fit within Instagram's square dimensions with extra padding.

You choose the color of the passe-partout, and Shootbin handles the rest, no manual cropping or resizing needed.

## Enabling Instagram delivery

<Steps>
  <Step title="Open the Deliver page">
    From inside your project, click **Deliver** in the project navigation.
  </Step>

  <Step title="Enable Instagram delivery">
    In the delivery configuration, toggle **Instagram proof delivery** on. This adds Instagram-ready versions to your delivery package alongside the regular formats.
  </Step>

  <Step title="Choose your passe-partout color">
    Pick a background color for the passe-partout. You can choose any hex color — white (`#FFFFFF`) and black (`#000000`) are the most common choices. The color is applied as the background fill around your images.
  </Step>

  <Step title="Choose your passe-partout color">
    Pick a background color for the passe-partout. You can choose any hex color, white (`#FFFFFF`) and black (`#000000`) are the most common choices. The color is applied as the background fill around your images.
  </Step>

  <Step title="Generate the delivery">
    Click **Generate Delivery**. In addition to your regular delivery formats, Shootbin now also creates an `Instagram/` folder inside the delivery ZIP containing all your Instagram-proof images.
  </Step>
</Steps>

## Folder structure

When Instagram delivery is enabled, each album in your delivery ZIP includes an extra `Instagram/` folder container the Instagram-proof images of your delivery.

<Info>
  Instagram delivery works alongside your existing delivery sets, you don't have to choose between them. Enable it whenever you want social-media-ready versions of your approved photos.
</Info>

## Orientation detection

Shootbin automatically detects the orientation of every image and applies the correct scaling:

| Orientation | Detection      | Result                                               |
| ----------- | -------------- | ---------------------------------------------------- |
| Horizontal  | width > height | Scaled to fit landscape dimensions (1080px x 566px)  |
| Vertical    | height > width | Scaled to fit landscape dimensions (1080px x 1350px) |
| Square      | width = height | Scaled to fit landscape dimensions (1080px x 1080px) |

<Tip>
  The orientation detection works on the original uploaded image. If you've uploaded cropped versions through revisions, each revision is processed independently based on its own dimensions.
</Tip>

## Passe-partout settings

The passe-partout is the colored background that fills the space around your image when it does not exactly match Instagram's aspect ratio.

* **Purpose**: Ensures your images always display edge-to-edge on Instagram without unexpected cropping.
* **Customization**: You pick any hex color for the background fill.
* **Consistency**: All images in a delivery share the same passe-partout color so your Instagram feed looks cohesive.

<Note>
  The passe-partout color applies to the entire Instagram delivery set within a project. If you need a different color for a new delivery, simply change the color setting and regenerate.
</Note>

## Downloading Instagram-ready images

Once the delivery ZIP is generated, the Instagram versions are included automatically. Your client downloads the ZIP as usual, the `Instagram/` folder is ready to post without any further editing.